Arvutite kasutuselevõtt Eesti ajalehetoimetustes “Edasi“ / “Postimehe“ näitel

The aim of this BA thesis entitled Computerization of the Estonian Newspaper Organizations on the Example of Edasi/Postimees was to describe a period of implementing computers to the newspaper production process in the Estonian daily newspaper Edasi starting from 1990. The thesis begins with an overview of the theoretical background of the subject including a discussion of the relations between technology and medium. This part is followed by a concise overview of the technological development of newspaper production from Linotype to desktop publishing in the Western world and descriptions of some previous research efforts on the subject. The theoretical part also provides a brief overview of the situation in Estonian printed media during the observed period and some views on the usage of computers from Estonia in the late 1980s. The analytical part is based on the interviews conducted with nine Edasi/Postimees employees of that time. It describes the situation in the production of the Edasi newspaper before the beginning of the technological reforms, then maps the stages of the computerization from 1990 to 1991 and describes the main changes in the organization structure and the production cycle of the newspaper. The analysis is concluded by the views on the reasons for the computer implementation during the observed period. The analysis helped to describe the situation before the implementation of computers and the main features of the computerized production cycle. It also indicated that the main reasons for the technological leap of Edasi/Postimees were the need for shortening the production cycle due to the requirements for the increase in the news production and printing speed, competition in the transforming field of printed media and implementation of the new modern printing press.http://www.ester.ee/record=b4015441*es